CEASE Campaign Archive

2013-2014
“Fur. A life of misery. A cruel death.”

2011-2013
“Real fur. Real torment.”

2010/2011
“Think fur is natural? Think again.”

2009/2010
“Fur doesn’t grow on trees.”

2008/2009
“Fur: No excuse for cruelty.”

2007/2008
“No way to Live. No way to die.”

2006/2007
“This fur collar wants her mother.”

2005/2006
“Where Fur Comes From”

2004/2005
“Fur: Uncool. Unkind. Uncaring.”

2003/2004
“Fur is legally cruel”

2002/2003
“Fur Hurts”

2001/2002
“Trapped or ranched...”

2000/2001
“The new trend in furs is to make them look fake...”

1999/2000
“Eeny, meeny, miney, mo...”

1997/1998
“Two reasons not to wear fur trim.”

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CEASE Media Campaigns

1997/1998

Ad showing mother fox and kit, with slogan, Two reasons not to wear fur trim.

The above advertisement appeared in Boston subways in the fall of 1998. With this ad we shifted our focus to fur trim, which accounts for an enormous percentage of the fur market. Ninety percent of fox fur is used for trim.

Billboard showing mother fox with kit, with slogan, Don't let him grow up to be a fur coat.

This billboard appeared in prominent locations all over the Boston area during the winter of 1997-98.

CEASE • P.O. Box 67278,  Chestnut Hill MA 02467 • E-mail CEASE