Ad Archive

From the late 90s through 2014, CEASE produced anti-fur print ads annually, running them at the height of the winter shopping season. Our ads could be seen in Boston MBTA subway cars and stations, and in local newspapers, including the Boston Globe, Boston Herald, and university student newspapers. In 1998 we ran an anti-fur billboard in Somerville MA.

Fur. A baby fox on a fur farm. A life of misery. A cruel death. Be fashionable and kind. Go fur-free! — Our 2013-2014 ad, simple and effective, ran in Boston subways and newspapers.

Real fur. Real torment. Look into her eyes—the true look of fur. Whether it’s a harsh death on a fur farm, or bone-crushing pain from a trap, real fur means real suffering. Be fashionable, warm and kind. Go fur-free! — Our 2012-2013 ad ran in Boston subways and newspapers.

Ad in a subway card shows a raccoon in a wire trap. — Our 2010 ad, “Think fur is natural? Think again.”

Think fur is natural? Think again. What is natural about wild animals in cages, or fur treated with toxic chemicals? Fur production is intensely polluting. And the animals suffer horribly in confinement—before they are killed by electrocution, strangling, stomping or poisonous gas. Most fur is sold as trim. Please don’t buy fur. It’s worse than you think. — Our 2010-2011 ad addressed the mistaken idea that fur is “natural.”

An ad in a subway card shows a fox in a trap. — Our 2009 ad, “Fur doesn’t grow on trees.”

Fur does’t grow on trees. Nor is fur grown on happy ranches. The fox you see here, in a wire cage, facing a painful death, is the reality behind fur. Niney percent of foxes on fur farms—and countless rabbits, chinchillas and mink—are killed JUST FOR FUR TRIM. Farmed or trapped, the animals suffer. Coat or collar, fur is treated with toxic chemicals that harm the environment. Please don’t buy fur or fur trim. — Our 2009-2010 ad ran in Boston subways and newspapers.

Fur: No excuse for cruelty. Cruel to animals, bad for the environment. Trapped or farmed, the animals suffer. Coat or collar, fur is treated with toxic chemicals. Please don't buy fur. — We ran this hard-hitting ad in Boston subways and newspapers in 2008-2009.

Ad on a subway car shows a fox and Say No to fur. — Our 2008 ad, Say No to Fur.

No way to live. No way to die. 40 million animals suffer and die on fur farms each year. Each is an individual like this fox. Each is as unique as a beloved pet. Don’t hurt them. Don’t buy fur. — Our 2007-2008 ad appeared in Boston subway cars and Boston newspapers.

This fur collar wants her mother. Baby foxes are playful, social animals who bond with their family members. But on — Our 2006-2007 ad appeared in Boston subway cars and Boston newspapers.

Where Fur Comes From Buying fur supports cruelty. It's that simple. Whether farmed or trapped, animals killed for fur endure horrendous pain and suffering. — Our 2005-2006 ad appeared in Boston subway cars and Boston newspapers.

FUR... Uncool. Unkind. Uncaring. Each year, 30 million animals like this mink are killed on fur farms just for vanity. A life of misery, a cruel death. — Our 2004-2005 ad appeared in Boston subway cars and stations, and Boston newspapers.

Fur is... Legally Cruel. No laws stop the suffering of animals on fur farms. Only you can help them. Please don't buy fur coats or fur trim. — Our 2003-2004 ad appeared in Boston subways and Boston newspapers.

Fur hurts. Please be kind. Images of a fox in a cage and a bobcat in a leghold trap. — Our 2002-2003 ad appeared in Boston subway stations and in the Boston Globe and Boston Herald newspapers.

Trapped or ranched, fur production is unspeakably cruel to animals. Four million animals die in traps annually in the US, and three million more die on fur farms. Most die just for fur trim—a collar or a cuff. PLEASE DON'T BUY FUR COATS OR FUR TRIM. — This 2001-2002 ad appeared in Boston subway cars and in the Boston Globe and Boston Herald newspapers.

The new trend in furs is to make them look fake. Too bad her suffering is so real. Cramped cages, no escape, a lifetime of suffering...then a pitiless death. 90% of foxes on fur farms and countless rabbits, chinchillas and mink are killed JUST FOR FUR TRIM. Please don't buy fur coats OR fur trim. — This 2000-2001 ad appeared on Boston subways and in the Boston Globe, as well as in western MA newspapers.

WHAT THE FUR INDUSTRY DOESN'T WANT YOU TO KNOW: Animals caught in leghold traps are clubbed, stomped or drowned. Animals raised for fur are gassed, poisoned or electrocuted. There is no — This ad appeared in the Boston Globe during the spring of 1999.

Man in a subway station looks at an ad that says Fur hurts and shows animals in traps. — A subway traveller reacts to our anti-fur ad in a Boston subway in 2002.

On the wall of a subway station is an ad that says Fur hurts.

Photo of a mink in a cage — How a fur garment begins: Caged for life on a fur farm. Endless torment. A pitiless death. Be fashionable and kind. Go fur-free!

Mother and baby fox with the words Two reasons not to wear fur trim. — This ad ran in the Boston subways in the fall of 1998.

A mother and baby fox with the words Don't let him grow up to be a fur coat. — This billboard appeared in prominent locations all over the Boston area during the winter of 1997-98.